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5 Myths About the Music Industry I Used to Believe (and Why They're Totally Wrong)

Writer's picture: Brunel StudiosBrunel Studios

When I first stepped into the music industry, it was a completely unknown territory and I was surrounded by misconceptions. Like many aspiring musicians, the music world felt distant and unattainable but after spending years immersed in the industry, I’m here to explain to you five common myths that I once believed to be true that really just aren't!


Myth 1: You Need a Record Label to be Successful


It's a common thought that only artists signed to big record labels with huge financial backing could find success. However, the reality has shifted throughout the past few years, and thanks to the rise of digital platforms, it has empowered independent artists to thrive on their own.


For example, consider platforms like Bandcamp, SoundCloud, and Spotify, which enable musicians to release their music directly to fans. They can retain around 70-80% of their earnings from streaming and sales. Artists like Chance the Rapper have shown how independence can lead to greater creative freedom and financial success. He famously won a Grammy for his music, which was freely distributed online without a record label.


Independent artist performing at a small venue

It’s clear that success is no longer tied to record labels; what matters most is your talent, work ethic, and how you connect with your audience online.


Myth 2: You Have to be Perfect to Succeed


The pressure to be perfect is in everyone, and people tend to strive for flawless performances. However, sometimes authenticity often resonates more deeply than perfection.


Artists who embrace their imperfections form stronger connections with their audiences. For instance, artists like Adele and Ed Sheeran are known for their raw and emotional performances that may not always be pitch-perfect but are always heartfelt. A study by Nielsen reported that 70% of music fans prefer artists who express vulnerability rather than those who project a polished image.



If you find yourself holding back because your music isn’t "perfect," remember your uniqueness and authenticity are what truly connects you with listeners.


Myth 3: You Need to Know Someone to Get Discovered


Remember the phrase 'it's not what you know, it's who you know'?. It used to be true that network connections were the only way to gain visibility in the music industry. However, recently social media has transformed the way artists can connect with their audiences.


Take TikTok, for example. This platform has launched the careers of countless musicians, including Olivia Rodrigo, who gained fame after her song went viral. A recent report showed that TikTok users are 1.5 times more likely to discover new music through the app than through traditional means. This shows that creative content can lead to massive reach without needing prior industry connections.


So don’t hesitate to share your journey and music online. Authentic connections may lead to unexpected opportunities.


Myth 4: You Make All Your Money from Album Sales


Remember in good old days when artist's income was almost solely from the sale of their CDs and Vinyl? When we'd head to HMV on the release date, and stand in line to purchase our favourite artists new album? Well nowadays it is nowhere near as straight forward as that, and the financial landscape is much more intricate.



Musicians generate revenue from multiple streams, including live performances, merchandise, and licensing deals. In fact, nearly 75% of a musician's income often comes from touring and live events, and this would explain why artists are touring more than ever. This isn't to say that releasing music doesn't earn you the money, but more that being an artist is like running a business; you need to be able to generate income from multiple streams.


Myth 5: Once You’re Famous, You’ll Stay Famous


It can take years to get to the top and minutes to fall back down. Fame can be fleeting and many once-popular artists have quickly faded from the spotlight.


The trick is to stay relevant, evolve with the times and continuously engage with your audience. Successful artists like Taylor Swift and Pharrell Williams have adapted their styles and embraced new musical trends, which keeps their careers thriving. This doesn't mean you have to change your identity; it’s about growing and staying connected with your audience.


The music industry is not just about contracts, perfection, or connections; it’s about passion, authenticity, and resilience. If you are navigating this landscape, remember to embrace your unique journey, engage with your listeners, and keep exploring new possibilities. The music industry is full of opportunities and it is evolving faster than ever.

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